Deals and Offers Platform
About
The DiskountMonkey project aimed to re-design the existing website, focusing on user experience improvements and mobile responsiveness. The primary goal was to create a modern, engaging, and scalable platform that would cater to users searching for deals and offers in Singapore and major metro cities in India.
My Role
I redesigned their entire website from scratch, introducing filters and categories on the homepage to enhance the user experience. I also added new pages like Mall Wall and Nearby to promote local shopping and help users easily discover deals. This resulted in 500+ brands signing up with us.
Role
Researcher, UX, UI, Redesign
Timeline
6 months
5 sprints
7+ iterations
100+ screens
Impact
Analysis
Understanding, Ideating, and Iterating for User-Centricity
The project kicked off with in-depth interviews with the founders, who served as the key stakeholders. Through these interviews, valuable insights about the company's vision and future plans were gathered, enabling a more comprehensive approach to the redesign. The team identified key problem statements, focusing on areas that needed the most attention.
With a clear direction in mind, the design process delved into Information Architecture (IA) and wire-framing. Addressing the challenge of keeping the existing backend intact, the team ensured that the frontend design was seamlessly integrated, meeting the stakeholders' requirements.
Regular feedback loops were established with the stakeholders throughout the design process. This collaborative approach helped in validating design decisions early on, reducing the chances of last-minute issues and ensuring alignment with stakeholder expectations.
Areas of improvement
Identifying Key Pain Points for Optimization
Exploring & Designing
Ideating Solutions for Intuitive Design
After Redesign
Finalized Design
Mobile Design
Responsive Design
Results
Evaluating Success: Data and User Insights